Paid media, cold email, and SEO/GEO, run by one team against one number: booked meetings. No juggling three vendors, and no guessing what to launch next.
Built for B2B SaaS teams scaling past their first growth hire
“Burn a dollar, put it on a plate, put it out with a popsicle.” That’s what we do to wasted ad spend.
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Spend is going out the door, but it's not translating into pipeline you can point to.
Ads, cold email, search and signals all live in different tools, owned by different people, talking to no one else.
Too many channels, no clear sequencing — so nothing gets the focus it needs to actually work.
Paid media and SEO/GEO build demand. Cold email converts it into meetings. One team runs all three, so every channel makes the others work harder.
We start inside your CRM and pipeline data — not assumptions — to see what's working, what's quietly leaking budget, and where each channel fits.
LinkedIn, Google, and Meta Ads put you in front of your ICP. SEO/GEO means you're the brand that shows up when they search, or when they ask an AI for a recommendation.
Signal-based cold email reaches the accounts already seeing your ads and content. We measure against pipeline (not clicks) and run a weekly loop to double down on what's converting.
Three pillars, one system — every channel feeding the same pipeline.
Campaigns on the platforms your buyers already use, managed against pipeline instead of clicks.
Signal-based lists enriched with Clay AI columns and AI Ark, sequenced through Smartlead, Instantly and HeyReach — turning demand into booked meetings.
Your buyers still Google you, and now they ask ChatGPT too. We make sure you rank in the results and get named in the answer when someone asks, “What’s the best tool for ___?”
Most agencies cover one channel. Popsicle covers all of them.
A single-channel agency optimizes the one lever it owns. We run a holistic, multitouch system across paid media, cold email and SEO/GEO — so buyers hit your pipeline faster, wherever they actually are: in their feed, their inbox, or their search and AI answers.
Popsicle is for B2B SaaS teams from seed to Series B that need predictable pipeline from paid media, cold email and SEO/GEO — but don't have a demand-gen hire to run it.
Month-to-month, always. Renew because it's working, not because you're locked in.
We never take a percentage of your ad spend. We don't make more money the more you spend — so our incentives stay aligned with yours.
If we're not moving the needle in the first 15 days, we make it right.
*Applies to customers using a CRM, so pipeline impact can be tracked from day one.
It means we don't treat paid media, cold email and search as separate motions run by separate vendors. We run them as one system — your ad audiences, cold email lists, retargeting pools and SEO/GEO content all feed off the same enriched data, instead of three disconnected efforts competing for the same buyers.
It's getting your brand cited in AI answers from ChatGPT, Perplexity, and Google AI Overviews. More buyers shortlist vendors by asking an AI, so if you're not in the answer, you're not on the list.
SEO gets you ranked on the page. GEO gets you named in the answer. Both run on clear, well-structured content, which is why we do them together.
Not necessarily on day one. We usually start by auditing what you have and wiring it together. Where it makes sense, we take over execution — but the goal is one connected system, not forcing you to rip out everything at once.
CRM audit and channel strategy typically take the first 1–2 weeks. Paid media and cold email campaigns launch shortly after, with a weekly performance loop from there. SEO/GEO work starts in parallel and compounds over time.
It depends on scope — which channels you need and how much is already in place. We cover it on the discovery call once we understand your situation.
No and no. We work month-to-month with no fixed-term contract, and we never take a percentage of your media spend — we'd rather be rewarded for pipeline than for spend.
We sit down, look at the data together, and adjust the plan — reallocating spend, changing the cold email angle, or revisiting targeting. The guarantee means we own that conversation, not that we disappear. It applies to customers using a CRM, so pipeline impact can be tracked from day one.
Book a discovery call. No pitch, no obligation.